Straight talk on cybersecurity brand and growth

Your team page is a security control

Buyers of early-stage security products know the product is immature. They get comfortable with the people instead. A missing team page is a hole in the buying journey.

Phill Keaney-Bolland

19 Aug 2026

How to stand out in agentic security when everyone is agentic

AI for security, security for AI is now the default pitch. Differentiation in the most crowded corner of the market lives one level down, in philosophy, refusal, and story.

Phill Keaney-Bolland

15 Aug 2026

250 conversations before a line of code

Justin Woody planned 100 buyer conversations for Twine and did 250. Nearly all of them pointed at a different problem, and the company pivoted before writing code. Here is how validation actually works.

Phill Keaney-Bolland

11 Aug 2026

Brand Part 3: From Plan to Impact - The Journey of Turning Strategy into Branding Success

Strategy on a slide is not a brand. This episode is about the transition, and uses the Jaguar rebrand as the cautionary case.

Brand Part 2: Unstoppable Branding - Crack the Code with Blue Oceans & Archetypes

Nintendo stopped competing on the specification everyone else was racing on and built a category of one. The method behind that is teachable.

Branding Part 1: Before the Flashy Logos - The Must-Know Foundations of Branding!

Clients want to see the logo. The work that decides whether the logo lands happens before anyone opens a design tool.

We took Aryon from stealth to launch in 2025 with a brand and website built around prevention, not detection. The company has since raised a Series A backed by some of the biggest names in cybersecurity.

We built the brand and website for Geordie from inception in 2025, working directly with founders from Darktrace and Snyk. A year later Geordie won the RSAC 2026 Innovation Sandbox.

We partnered with the ex-Claroty founders from inception in 2024 to brand and launch Twine, the company building AI digital employees for security teams. Twine went on to reach the RSAC 2025 Innovation Sandbox final.

The Cybersecurity Cult Products Awards report

We scored all 77 startups exhibiting at RSA's Early Stage Expo and Next Stage on proposition, brand, and marketing. Here is what the category gets wrong, and who gets it right.