Cloud security
We took Aryon from stealth to launch in 2025 with a brand and website built around prevention, not detection. The company has since raised a Series A backed by some of the biggest names in cybersecurity.
Build your Radical Story
Brands CISOs remember
Strategy-first brand identity for cybersecurity startups. Deliberately different, with a business case behind every bold choice.
What a branding agency for cybersecurity companies actually does#
Most of the work happens before anyone opens a design tool. We interview your team, your investors and friendly CISOs, then settle who you are for, what you remove, and what you will not claim. That is the part that decides whether an identity lands or just looks current.
If you are working out how to brand a cybersecurity startup, the honest answer is that the logo is close to the last decision, not the first. A mark can only carry a story that already exists. Get the story wrong and no amount of craft on the wordmark will rescue it.
How it works
Strategy before pixels
Interviews with your team, your investors, and friendly CISOs. Value proposition, ICP, and positioning defined before anyone opens a design tool.
Three concepts, one direction
We explore three distinct creative routes and converge on one, with structured reviews that keep decisions quick and stop the project drowning in opinions.
Identity that ships
Logo, system, guidelines, deck, and launch assets, applied consistently across every surface from website to booth to product UI.
The brand, stage by stage
How an identity actually gets made, from the first interview to a launch-ready system.
Stage one
Stage one
Step 1
Stakeholder interviews
With your team, your customers, and where possible, your investors and friendly CISOs. Everyone gets heard before the workshops, which makes the workshops faster and sharper.
Stage two
Stage two
Step 2
Strategy workshops
Facilitated remotely with the people who know the customer, market, and product. Target market and ICP, then your painkillers and gain creators, then differentiators and brand personality.
Stage three
Stage three
Step 3
Brand stories
Three different brand stories built from the workshop outputs, each one taking a different position on what makes you different. You tell us which one is true.
Stage four
Stage four
Step 4
Brand concepts
Mood boards for three routes, showing how each story looks, feels, and carries the messaging. We find out what resonates before anything gets built.
Stage five
Stage five
Step 5
Brand refinement
One route forward and the full identity: logo, typography, color, imagery, messaging territories. This is also where we run value proposition validation with real buyers.
Stage six
Stage six
Step 6
Assets and guidelines
Brand guidelines and individual assets, social branding, presentation templates, apparel, and a UI style guide. Everything you need to launch.
What you get
Everything below is yours to keep, extend, and run without us.
Validated value proposition
A clear, compelling value proposition that differentiates you from your competitors, then tested with your target customers to see how understandable, desirable, and valuable it actually is.
Blue Ocean Brand
A brand story and identity built on what makes you different, connected to the customers you want, and designed to put you in a category of one.
Brand Launchpad
Guidelines and assets that make consistency easy for years: social branding, presentation and deck templates, email signatures and banners, event and webinar templates.
Product UI glow-up
Brand does not just live in your marketing channels. We take the same system into your product UI, so every touchpoint feels aligned rather than adjacent.
Design system and guidelines
Tokens, components, and rules your team and future hires can actually use, in code as well as documents.
And all the swag you need
T-shirts, apparel, booth graphics, social templates. Any brand application you need to launch properly.
What founders say once the site is live
Aryon
Amazing!Withsomuchhumility,wisdom,experience,andprofessionalism,youdeliveredsomethingincredible,trulyonawholedifferentlevelfromanythingwe'veseenintheindustry!
Ariel Litmanovich
Frequently asked questions
If yours is not here, ask it on the call.
Work we are proud of
- AI agent security and governance
Geordie
Gartner Cool Vendor 2026
RSAC Innovation Sandbox Winner 2026
Black Hat Europe 2025 Startup Spotlight Winner
We built the brand and website for Geordie from inception in 2025, working directly with founders from Darktrace and Snyk. A year later Geordie won the RSAC 2026 Innovation Sandbox.
- AI digital employees for cybersecurity
Twine
Gartner Cool Vendor 2025
RSAC Innovation Sandbox Finalist 2025
AI Excellence Awards 2026
We partnered with the ex-Claroty founders from inception in 2024 to brand and launch Twine, the company building AI digital employees for security teams. Twine went on to reach the RSAC 2025 Innovation Sandbox final.
- Cloud risk resolution
We branded and launched ZEST Security out of stealth in 2024. TechCrunch has since named ZEST one of the top cybersecurity startups of Disrupt 2025.
Ready to be different by design?
Send us your current brand. We'll tell you what's working, what blends in, and what it takes to become a category of one.