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We’re all in on Cyber Security, with a goal to become the go-to partner for ambitious businesses in the space who are looking to grow.
Founded in 2019, Yaya has helped over 50 businesses in North America, Europe, and the Middle East create and scale Cult Products. Our team of strategists, designers, and specialists help create brands, websites, and products that cut through the noise and create their own category of one.
After a decade working together, we set up on our own in Hoxton, London.
The work went international: North America first, then Europe, the Middle East, and Asia.
A National StartUp Awards win, on the way to more than 100 projects delivered.
We stopped being a generalist studio and committed to the industry we love. One niche, known deeply.
We helped both Twine and Geordie reach the RSA Innovation Sandbox final, with Geordie taking the win. Agent-native builds became our standard for every project.
The founders you meet in the sales process lead your project and do the work, supported by our small senior team of strategists, designers, and specialists.
Co-founder and Designer
Co-founder and designer, and the person who works on your positioning, strategy, and website design and build directly. Fifteen years designing products, brands and UX across multiple industries before narrowing to cybersecurity, including heading up marketing and product design in global consultancies. Lectures on design at Imperial and appears on national television as a design expert. Took Twine out of stealth and led the positioning on Geordie AI, which won the RSA Innovation Sandbox in 2026, with work spanning identity, cloud security, AI agents, software supply chain and infrastructure access.
Co-founder and Design Director
Co-founder and design director, and the person who designs the brand rather than briefing a team you never meet. Eighteen years in design, from editorial and enterprise digital through to heading up design at a global management consultancy, where the two founders met. Leads identity, art direction and the design system on every build, including Twine and Aryon coming out of stealth, Aizome’s Identiverse launch and Geordie AI. Assembles the specialist team around each project.
Our clients have raised from these investors. We build the brand and the site that has to hold up in front of their buyers, and again in the next round.
There is a page for platform and operations teams with the whole thing on one screen: the stages, the deliverables, the ten to twelve week timeline, how we handle conflicts, and an honest answer on capacity. Everything you would need to describe us to a founder without us in the room.
Since 2018. One project a month, never two in parallel.
Businesses launched
50+
Since 2019. Including Geordie, Twine, Aryon, Zest, and Aizome.
Projects delivered
100+
Since 2018, across brand, website, and launch work.
Innovation Sandbox finalists
3
Twine and Geordie both reached the RSA Innovation Sandbox final, with Geordie taking the win.
Yaya is small on purpose. The work is not local. Since 2018 we have built brands and websites for cybersecurity founders across North America, Europe, the Middle East, and Asia, from London and New York to Tel Aviv, Dubai, and Mumbai. Where your buyers are matters more than where we sit.
The studio
We chose not to be a big agency because we like doing the work. Remote, led from London, with a bias for craft over account management.
We exist to help the best cybersecurity businesses realize their potential: work we’re proud of, that pushes the industry forward, and that delivers results.
Every choice that looks brave has a commercial reason behind it. Different by design, never different for its own sake.
Bring your story. We’ll tell you, candidly, whether we’re the right team to carry it.
