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Podcast
Founders, CISOs and operators on positioning, brand and going to market in cybersecurity. Long conversations, no vendor pitch.
Mike Walters had to kill his own products to find the one that scaled. He also thinks vibe coding is about to make distribution matter more than code.
Buyers increasingly describe a problem to a model rather than search a keyword. Deepak Gupta explains what that does to your website, and gives a three-step fix.
Rob Allen spent two decades cleaning up after trust but verify. He explains why a 15 percent error rate makes AI unfit for the final allow or deny decision.
A targeted attack cost Scott Schober 65,000 dollars. He wrote a book about his own mistakes, and built more trust than any advertising campaign had bought him.
Green KPIs, patching reports and a CISO in post. Matthew Treagus explains why organizations with all three still cannot say what is actually critical to the business.
For every human identity inside a company there are about 144 non-human ones. Itzik Alvas had been breached by that problem before he built a company to solve it.
Ryan Lindley has sat in the CISO seat. He is specific about what earns a vendor trust, and about the sales behavior that gets a company quietly blocked.
Dr. Damodar Sahu treats privacy as a trust problem rather than a compliance one, and is clear that founder-led sales is not a stage you can skip.
Arjun Bisen went from diplomacy and Google to building Overwatch Data. He is blunt about selling into a market that has been burned by vendors overpromising.
Padlocks, hoodies and fear-driven copy are still the default in cybersecurity marketing. Kelly Allen and Sara Carty explain why, and what replaces them when different minds get to write.
Justin Woody ran 250 conversations before Twine settled on identity risk. He explains what turns conference visibility into trust, and why doing fewer things is the harder discipline.
The framework episode. Revolutionary Vision, a proposition worth choosing, and why attracting the right customers means repelling the wrong ones.
Strategy on a slide is not a brand. This episode is about the transition, and uses the Jaguar rebrand as the cautionary case.
Nintendo stopped competing on the specification everyone else was racing on and built a category of one. The method behind that is teachable.
Clients want to see the logo. The work that decides whether the logo lands happens before anyone opens a design tool.
Yaya put its own proposition up for public critique. Roland Gurney took it apart, and the phrase that came out of it has stuck: be marmite, not butter.
