Cloud security
We took Aryon from stealth to launch in 2025 with a brand and website built around prevention, not detection. The company has since raised a Series A backed by some of the biggest names in cybersecurity.
Feel familiar?#
Your Cyber product sells when you get in front of the right people but you’re struggling to get enough of those conversations?
You've always relied heavily on warm introductions from your investors and founders networks but your little black book is almost tapped out?
You're now looking to accelerate your growth by entering a new market, launching a new product, or taking on more investment?
And there's a date coming that everything hinges on: RSA, Black Hat, a stealth exit...
Then you're in the right place.
We help cybersecurity companies build trusted relationships with new CISO buyers.
Why CISOs don't want to talk to you#
There are a million and one Cyber businesses out there; almost every single one of them fighting over the same buyers. The more sought-after the customer, the more noise they have to put up with.
Put yourself in their shoes and imagine how overwhelming that must feel.
Everyone sounds the same
AI for security, security for AI. When every vendor claims the same things, buyers assume they're identical and default to the cheapest.
Buyers are burnt
CISOs have been over-promised and under-delivered to for years. They're inherently suspicious of anything that smells like snake oil, and they fact-check everything.
Trust takes time to earn
Almost no enterprise security buyer lands on a homepage and books a demo. Asking on the first visit is proposing marriage on a first date.
Build a brand that CISOs can’t ignore
Our flagship webinar, How to attract more CISOs with less marketing, unpacks our research behind everything on this page: interviews with CISOs at businesses like Apple, Red Hat, and Yahoo and the framework we built from what they told us.
Global cybersecurity specialists
We've helped over 50 businesses across North America, Europe, the Middle East, and Asia.
A proven framework for attracting security buyers
The Cult Products Framework, tried and tested with over 50 businesses.
Best start-up consultancy, StartUp Awards 2022
Judged on the outcomes clients get.
Top 50 fast growing companies, Fast Growth 50 2024
100% year on year growth, and a team that went from two to fifteen.
Built on primary research with security leaders
Interviews with CISOs and security executives at businesses including Apple, Red Hat, and Yahoo.
Your buyers don't want more tools#
CISOs told us they're drowning in dashboards, notifications, and vendors who all claim to be a platform. Another product is the last thing they're looking for.
What they buy is trust: proof you understand their problem, evidence you can solve it, and credibility they can forward to a CFO. Build that before you ask for the demo.
It's not about being better than everyone else. It's about being different by design.
The Cult Products Programme, stage by stage
Ten to twelve weeks from the first interview to launch. We work over a shared Slack channel with a small squad from your team, with regular reviews rather than big presentations.
Stage one
Stage one
Step 1
Stakeholder interviews
With your team, your customers, and where it helps, your investors and friendly CISOs. Everyone gets heard before the workshops, which makes the workshops faster and sharper.
Stage two
Stage two
Step 2
Strategy workshops
Facilitated remotely with the people who know the customer, market, and product. Target market and ICP, then your painkillers and gain creators, then differentiators and brand personality.
Stage three
Stage three
Step 3
Brand stories
Three different brand stories built from the workshop outputs, each one taking a different position on what makes you different. You tell us which one fits.
Stage four
Stage four
Step 4
Brand concepts
Mood boards for three routes, showing how each story looks, feels, and carries the messaging.
Stage five
Stage five
Step 5
Brand refinement
One route forward and the full identity: logo, typography, color, imagery, messaging territories. This is also where we run value proposition validation with real buyers.
Stage six
Stage six
Step 6
Website content
Your strategy turned into pages using our Website Content Accelerator.
Stage seven
Stage seven
Step 7
Design and build
React on a bespoke Sanity CMS, deployed on Vercel. Technically SEO and GEO optimized, and thoroughly tested before launch.
Stage eight
Stage eight
Step 8
Assets, guidelines, and launch
Brand guidelines and individual assets, social branding, presentation templates, apparel, and a UI style guide. Then you launch, and own all of it.
What you get
The deliverables from a Cult Products Programme. Every one of them is yours to keep and run.
Validated value proposition
A clear, compelling value proposition that differentiates you from your competitors, then tested with your target customers to see how understandable, desirable, and valuable it actually is.
Blue Ocean Brand
A brand story and visual identity built on what makes you different, connected to the customers you want, and designed to put you in a category of one.
Lead generating website
A site designed to convert, built on the Cult Products Framework. We deliver value, meet user needs, and build trust.
Brand Launchpad
Guidelines and assets that make consistency easy for years: social branding, presentation and deck templates, email signatures and banners, apparel.
Product UI glow-up
Brand does not just live in your marketing channels. We take the same system into your product UI, so every touchpoint feels aligned rather than adjacent.
Search supercharger
SEO and GEO setup and optimization, using current best practice for search and LLM discovery, driving organic traffic alongside paid.
Real skin in the game#
We know this works, so we are always prepared to put a percentage of our fees at stake against the results we agree together.
Go deeper on any part of it
Each of these is a discipline in its own right. Here is how we run them.
Branding
Strategy-first identity for cybersecurity startups. Deliberately different, with a business case behind every bold choice.
Find out moreWebsite
Agent-native builds in React and Sanity. A codebase you own and a CMS your team runs without engineers.
Find out moreAnswer engine optimization
Security buyers ask a model and get three to five names back. We build so yours is one of them.
Find out moreWork with our experienced cyber security specialists
Adam and Phill have worked together for over a decade and lead every project personally. The founders you meet in the sales process lead your project and do the work, supported by a close-knit senior team.
Co-founder and Designer
Phill Keaney-Bolland
Co-founder and Design Director
Adam Yaya-Durrant
Frequently asked questions
Success stories
Cybersecurity companies that stopped looking like everyone else.
- AI agent security and governance
Geordie
Gartner Cool Vendor 2026
RSAC Innovation Sandbox Winner 2026
Black Hat Europe 2025 Startup Spotlight Winner
We built the brand and website for Geordie from inception in 2025, working directly with founders from Darktrace and Snyk. A year later Geordie won the RSAC 2026 Innovation Sandbox.
- AI digital employees for cybersecurity
Twine
Gartner Cool Vendor 2025
RSAC Innovation Sandbox Finalist 2025
AI Excellence Awards 2026
We partnered with the ex-Claroty founders from inception in 2024 to brand and launch Twine, the company building AI digital employees for security teams. Twine went on to reach the RSAC 2025 Innovation Sandbox final.
- Cloud risk resolution
We branded and launched ZEST Security out of stealth in 2024. TechCrunch has since named ZEST one of the top cybersecurity startups of Disrupt 2025.
Ready to earn CISOs trust?
We take on one new project a month. Tell us about your launch and we'll give you a straight answer on fit and timing.