Cloud security
We took Aryon from stealth to launch in 2025 with a brand and website built around prevention, not detection. The company has since raised a Series A backed by some of the biggest names in cybersecurity.
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Your Cyber product sells when you get in front of the right people but you’re struggling to get enough of those conversations?
You’ve always relied heavily on warm introductions from your investors and founders networks but your little black book is almost tapped out?
You’re now looking to accelerate your growth by entering a new market, launching a new product, or taking on more investment?
And there’s a date coming that everything hinges on: RSA, Black Hat, a stealth exit…
Then you’re in the right place.
There are a million and one Cyber businesses out there; almost every single one of them fighting over the same buyers. The more sought-after the customer, the more noise they have to put up with.
Put yourself in their shoes and imagine how overwhelming that must feel.
AI for security, security for AI. When every vendor claims the same things, buyers assume they’re identical and default to the cheapest.
CISOs have been over-promised and under-delivered to for years. They’re inherently suspicious of anything that smells like snake oil, and they fact-check everything.
Almost no enterprise security buyer lands on a homepage and books a demo. Asking on the first visit is proposing marriage on a first date.
Our flagship webinar, How to attract more CISOs with less marketing, unpacks our research behind everything on this page: interviews with CISOs at businesses like Apple, Red Hat, and Yahoo and the framework we built from what they told us.
We’ve helped over 50 businesses across North America, Europe, the Middle East, and Asia.
The Cult Products Framework, tried and tested with over 50 businesses.
Judged on the outcomes clients get.
100% year on year growth, and a team that went from two to fifteen.
Interviews with CISOs and security executives at businesses including Apple, Red Hat, and Yahoo.
CISOs told us they’re drowning in dashboards, notifications, and vendors who all claim to be a platform. Another product is the last thing they’re looking for.
What they buy is trust: proof you understand their problem, evidence you can solve it, and credibility they can forward to a CFO. Build that before you ask for the demo.
Ten to twelve weeks from the first interview to launch. We work over a shared Slack channel with a small squad from your team, with regular reviews rather than big presentations.
Step 1
With your team, your customers, and where it helps, your investors and friendly CISOs. Everyone gets heard before the workshops, which makes the workshops faster and sharper.
Step 2
Facilitated remotely with the people who know the customer, market, and product. Target market and ICP, then your painkillers and gain creators, then differentiators and brand personality.
Step 3
Three different brand stories built from the workshop outputs, each one taking a different position on what makes you different. You tell us which one fits.
Step 4
Mood boards for three routes, showing how each story looks, feels, and carries the messaging.
Step 5
One route forward and the full identity: logo, typography, color, imagery, messaging territories. This is also where we run value proposition validation with real buyers.
Step 6
Your strategy turned into pages using our Website Content Accelerator.
Step 7
React on a bespoke Sanity CMS, deployed on Vercel. Technically SEO and GEO optimized, and thoroughly tested before launch.
Step 8
Brand guidelines and individual assets, social branding, presentation templates, apparel, and a UI style guide. Then you launch, and own all of it.
The deliverables from a Cult Products Programme. Every one of them is yours to keep and run.
A clear, compelling value proposition that differentiates you from your competitors, then tested with your target customers to see how understandable, desirable, and valuable it actually is.
A brand story and visual identity built on what makes you different, connected to the customers you want, and designed to put you in a category of one.
A site designed to convert, built on the Cult Products Framework. We deliver value, meet user needs, and build trust.
We know this works, so we are always prepared to put a percentage of our fees at stake against the results we agree together.
Guidelines and assets that make consistency easy for years: social branding, presentation and deck templates, email signatures and banners, apparel.
Brand does not just live in your marketing channels. We take the same system into your product UI, so every touchpoint feels aligned rather than adjacent.
SEO and GEO setup and optimization, using current best practice for search and LLM discovery, driving organic traffic alongside paid.
Each of these is a discipline in its own right. Here is how we run them.
Strategy-first identity for cybersecurity startups. Deliberately different, with a business case behind every bold choice.
Find out moreAgent-native builds in React and Sanity. A codebase you own and a CMS your team runs without engineers.
Find out moreSecurity buyers ask a model and get three to five names back. We build so yours is one of them.
Find out moreAdam and Phill have worked together for over a decade and lead every project personally. The founders you meet in the sales process lead your project and do the work, supported by a close-knit senior team.
Co-founder and Designer
Co-founder and Design Director
We take on one new project a month. Tell us about your launch and we’ll give you a straight answer on fit and timing.
Cybersecurity companies that stopped looking like everyone else.
We took Aryon from stealth to launch in 2025 with a brand and website built around prevention, not detection. The company has since raised a Series A backed by some of the biggest names in cybersecurity.
Geordie
Gartner Cool Vendor 2026
RSAC Innovation Sandbox Winner 2026
Black Hat Europe 2025 Startup Spotlight WinnerWe built the brand and website for Geordie from inception in 2025, working directly with founders from Darktrace and Snyk. A year later Geordie won the RSAC 2026 Innovation Sandbox.
Twine
Gartner Cool Vendor 2025
RSAC Innovation Sandbox Finalist 2025
AI Excellence Awards 2026We partnered with the ex-Claroty founders from inception in 2024 to brand and launch Twine, the company building AI digital employees for security teams. Twine went on to reach the RSAC 2025 Innovation Sandbox final.
We branded and launched ZEST Security out of stealth in 2024. TechCrunch has since named ZEST one of the top cybersecurity startups of Disrupt 2025.
