Positioning, identity, and voice for cybersecurity startups.
Showing 7–7 of 7 articles
Mike Walters had to kill his own products to find the one that scaled. He also thinks vibe coding is about to make distribution matter more than code.
A targeted attack cost Scott Schober 65,000 dollars. He wrote a book about his own mistakes, and built more trust than any advertising campaign had bought him.
Padlocks, hoodies and fear-driven copy are still the default in cybersecurity marketing. Kelly Allen and Sara Carty explain why, and what replaces them when different minds get to write.
Showing 1–6 of 8 podcasts
