Results for "Positioning"
- Article
AI is your salesperson now
Buyers describe a use case to an LLM and get a shortlist of three to five names. How security startups earn a place on it, and why the answer runs through a web…
- Article
Security brands all sound the same too
Visual sameness gets the attention, but our RSA research found the same convergence in words: nearly all 77 startups write in one register. Voice is the differe…
- Article
Category of one: the business case for niching down
Founders fear that narrowing the ICP shrinks the market. At startup scale the opposite is true: a narrow niche is the only affordable way to become the obvious …
- Article
The five-second homepage
Security buyers give your homepage about five seconds to work out what you do. Most cybersecurity hero lines fail that test. Here is what passes it.
Showing 11–14 of 14 results