Articles, podcasts, and training on how cybersecurity companies earn trust and become a category of one.
Cybersecurity founders want to stand out and fear standing out. Both instincts are right. There is a working test for where the line sits, and it involves your champion's CFO.
Phill Keaney-Bolland
Founders debate launch timing endlessly: before or after the raise, before or after the product feels ready. There is no perfect moment. There is a market calendar, and it should set your date.
Phill Keaney-Bolland
Buyers describe a use case to an LLM and get a shortlist of three to five names. How security startups earn a place on it, and why the answer runs through a website you own.
Phill Keaney-Bolland
Showing 4–6 of 16 articles
A targeted attack cost Scott Schober 65,000 dollars. He wrote a book about his own mistakes, and built more trust than any advertising campaign had bought him.
Green KPIs, patching reports and a CISO in post. Matthew Treagus explains why organizations with all three still cannot say what is actually critical to the business.
For every human identity inside a company there are about 144 non-human ones. Itzik Alvas had been breached by that problem before he built a company to solve it.
Showing 4–6 of 16 podcasts
Showing 4–4 of 4 case studies
Occasional, evidence-led notes on brand, messaging and websites for security startups. No spam. Unsubscribe any time.
