Articles, podcasts, and training on how cybersecurity companies earn trust and become a category of one.
Cybersecurity founders want to stand out and fear standing out. Both instincts are right. There is a working test for where the line sits, and it involves your champion's CFO.
Phill Keaney-Bolland
Founders debate launch timing endlessly: before or after the raise, before or after the product feels ready. There is no perfect moment. There is a market calendar, and it should set your date.
Phill Keaney-Bolland
Buyers describe a use case to an LLM and get a shortlist of three to five names. How security startups earn a place on it, and why the answer runs through a website you own.
Phill Keaney-Bolland
Showing 4–6 of 16 articles
Ryan Lindley has sat in the CISO seat. He is specific about what earns a vendor trust, and about the sales behavior that gets a company quietly blocked.
Dr. Damodar Sahu treats privacy as a trust problem rather than a compliance one, and is clear that founder-led sales is not a stage you can skip.
Arjun Bisen went from diplomacy and Google to building Overwatch Data. He is blunt about selling into a market that has been burned by vendors overpromising.
Showing 7–9 of 16 podcasts
Showing 4–4 of 4 case studies
Occasional, evidence-led notes on brand, messaging and websites for security startups. No spam. Unsubscribe any time.
