Articles, podcasts, and training on how cybersecurity companies earn trust and become a category of one.
Cybersecurity founders want to stand out and fear standing out. Both instincts are right. There is a working test for where the line sits, and it involves your champion's CFO.
Phill Keaney-Bolland
Founders debate launch timing endlessly: before or after the raise, before or after the product feels ready. There is no perfect moment. There is a market calendar, and it should set your date.
Phill Keaney-Bolland
Buyers describe a use case to an LLM and get a shortlist of three to five names. How security startups earn a place on it, and why the answer runs through a website you own.
Phill Keaney-Bolland
Showing 4–6 of 16 articles
Strategy on a slide is not a brand. This episode is about the transition, and uses the Jaguar rebrand as the cautionary case.
Nintendo stopped competing on the specification everyone else was racing on and built a category of one. The method behind that is teachable.
Clients want to see the logo. The work that decides whether the logo lands happens before anyone opens a design tool.
Showing 13–15 of 16 podcasts
Showing 4–4 of 4 case studies
Occasional, evidence-led notes on brand, messaging and websites for security startups. No spam. Unsubscribe any time.
