Straight talk on cybersecurity brand and growth

How bold is too bold? The CFO-forward test

Cybersecurity founders want to stand out and fear standing out. Both instincts are right. There is a working test for where the line sits, and it involves your champion's CFO.

Phill Keaney-Bolland

4 Aug 2026

When to launch: the cybersecurity market calendar

Founders debate launch timing endlessly: before or after the raise, before or after the product feels ready. There is no perfect moment. There is a market calendar, and it should set your date.

Phill Keaney-Bolland

28 Jul 2026

AI is your salesperson now

Buyers describe a use case to an LLM and get a shortlist of three to five names. How security startups earn a place on it, and why the answer runs through a website you own.

Phill Keaney-Bolland

21 Jul 2026

Inside the CISO Mind: Trust, Culture, AI, and the Sales Moves That Backfire

Ryan Lindley has sat in the CISO seat. He is specific about what earns a vendor trust, and about the sales behavior that gets a company quietly blocked.

Founder-Led Sales and the Reality of B2B Trust

Dr. Damodar Sahu treats privacy as a trust problem rather than a compliance one, and is clear that founder-led sales is not a stage you can skip.

Building Overwatch: AI Agents for Threat Intelligence at Attacker Speed

Arjun Bisen went from diplomacy and Google to building Overwatch Data. He is blunt about selling into a market that has been burned by vendors overpromising.

We took Aryon from stealth to launch in 2025 with a brand and website built around prevention, not detection. The company has since raised a Series A backed by some of the biggest names in cybersecurity.

We built the brand and website for Geordie from inception in 2025, working directly with founders from Darktrace and Snyk. A year later Geordie won the RSAC 2026 Innovation Sandbox.

We partnered with the ex-Claroty founders from inception in 2024 to brand and launch Twine, the company building AI digital employees for security teams. Twine went on to reach the RSAC 2025 Innovation Sandbox final.

The Cybersecurity Cult Products Awards report

We scored all 77 startups exhibiting at RSA's Early Stage Expo and Next Stage on proposition, brand, and marketing. Here is what the category gets wrong, and who gets it right.