Straight talk on cybersecurity brand and growth

Nobody wants to book your demo

Most security marketing aims at the small group ready to buy today. Our CISO research and awards data show what everyone else wants from your website instead of a meeting.

Phill Keaney-Bolland

23 Jun 2026

Category of one: the business case for niching down

Founders fear that narrowing the ICP shrinks the market. At startup scale the opposite is true: a narrow niche is the only affordable way to become the obvious choice, and now the machines agree.

Phill Keaney-Bolland

16 Jun 2026

The five-second homepage

Security buyers give your homepage about five seconds to work out what you do. Most cybersecurity hero lines fail that test. Here is what passes it.

Phill Keaney-Bolland

9 Jun 2026

Inside the CISO Mind: Trust, Culture, AI, and the Sales Moves That Backfire

Ryan Lindley has sat in the CISO seat. He is specific about what earns a vendor trust, and about the sales behavior that gets a company quietly blocked.

Founder-Led Sales and the Reality of B2B Trust

Dr. Damodar Sahu treats privacy as a trust problem rather than a compliance one, and is clear that founder-led sales is not a stage you can skip.

Building Overwatch: AI Agents for Threat Intelligence at Attacker Speed

Arjun Bisen went from diplomacy and Google to building Overwatch Data. He is blunt about selling into a market that has been burned by vendors overpromising.

We branded and launched ZEST Security out of stealth in 2024. TechCrunch has since named ZEST one of the top cybersecurity startups of Disrupt 2025.

The Cybersecurity Cult Products Awards report

We scored all 77 startups exhibiting at RSA's Early Stage Expo and Next Stage on proposition, brand, and marketing. Here is what the category gets wrong, and who gets it right.