Straight talk on cybersecurity brand and growth

Your team page is a security control

Buyers of early-stage security products know the product is immature. They get comfortable with the people instead. A missing team page is a hole in the buying journey.

Phill Keaney-Bolland

19 Aug 2026

How to stand out in agentic security when everyone is agentic

AI for security, security for AI is now the default pitch. Differentiation in the most crowded corner of the market lives one level down, in philosophy, refusal, and story.

Phill Keaney-Bolland

15 Aug 2026

250 conversations before a line of code

Justin Woody planned 100 buyer conversations for Twine and did 250. Nearly all of them pointed at a different problem, and the company pivoted before writing code. Here is how validation actually works.

Phill Keaney-Bolland

11 Aug 2026

Hacked CEO to Cybersecurity Author: Scott Schober on Transparency, Branding, and the End of Passwords

A targeted attack cost Scott Schober 65,000 dollars. He wrote a book about his own mistakes, and built more trust than any advertising campaign had bought him.

Cyber is a business problem that needs a business partner

Green KPIs, patching reports and a CISO in post. Matthew Treagus explains why organizations with all three still cannot say what is actually critical to the business.

From CISO to Founder: How Itzik Alvas Built Entro by Solving the Problem He Lived

For every human identity inside a company there are about 144 non-human ones. Itzik Alvas had been breached by that problem before he built a company to solve it.

We took Aryon from stealth to launch in 2025 with a brand and website built around prevention, not detection. The company has since raised a Series A backed by some of the biggest names in cybersecurity.

We built the brand and website for Geordie from inception in 2025, working directly with founders from Darktrace and Snyk. A year later Geordie won the RSAC 2026 Innovation Sandbox.

We partnered with the ex-Claroty founders from inception in 2024 to brand and launch Twine, the company building AI digital employees for security teams. Twine went on to reach the RSAC 2025 Innovation Sandbox final.

The Cybersecurity Cult Products Awards report

We scored all 77 startups exhibiting at RSA's Early Stage Expo and Next Stage on proposition, brand, and marketing. Here is what the category gets wrong, and who gets it right.