Results for "Positioning"
- Article
When to launch: the cybersecurity market calendar
Founders debate launch timing endlessly: before or after the raise, before or after the product feels ready. There is no perfect moment. There is a market calen…
- Article
AI is your salesperson now
Buyers describe a use case to an LLM and get a shortlist of three to five names. How security startups earn a place on it, and why the answer runs through a web…
- Article
Security brands all sound the same too
Visual sameness gets the attention, but our RSA research found the same convergence in words: nearly all 77 startups write in one register. Voice is the differe…
- Article
Category of one: the business case for niching down
Founders fear that narrowing the ICP shrinks the market. At startup scale the opposite is true: a narrow niche is the only affordable way to become the obvious …
- Article
The five-second homepage
Security buyers give your homepage about five seconds to work out what you do. Most cybersecurity hero lines fail that test. Here is what passes it.
Showing 11 - 15 of 15 results