Results for "Research"
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Nobody wants to book your demo
Most security marketing aims at the small group ready to buy today. Our CISO research and awards data show what everyone else wants from your website instead of…
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CISOs don’t want more tools. They want fewer.
Security stacks are overflowing, budgets work by replacement, and the market’s biggest fear is buying the wrong thing. Here is the story that wins anyway.
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Security brands all sound the same too
Visual sameness gets the attention, but our RSA research found the same convergence in words: nearly all 77 startups write in one register. Voice is the differe…
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The five-second homepage
Security buyers give your homepage about five seconds to work out what you do. Most cybersecurity hero lines fail that test. Here is what passes it.
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Your team page is a security control
Buyers of early-stage security products know the product is immature. They get comfortable with the people instead. A missing team page is a hole in the buying …
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How to stand out in agentic security when everyone is agentic
AI for security, security for AI is now the default pitch. Differentiation in the most crowded corner of the market lives one level down, in philosophy, refusal…
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250 conversations before a line of code
Justin Woody planned 100 buyer conversations for Twine and did 250. Nearly all of them pointed at a different problem, and the company pivoted before writing co…
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How bold is too bold? The CFO-forward test
Cybersecurity founders want to stand out and fear standing out. Both instincts are right. There is a working test for where the line sits, and it involves your …
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When to launch: the cybersecurity market calendar
Founders debate launch timing endlessly: before or after the raise, before or after the product feels ready. There is no perfect moment. There is a market calen…
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AI is your salesperson now
Buyers describe a use case to an LLM and get a shortlist of three to five names. How security startups earn a place on it, and why the answer runs through a web…
Showing 1 - 10 of 16 results