A brand partner you can hand a founder
Specialist cyber funds refer Yaya across their portfolios. One team, end to end, ten to twelve weeks, and a process that manages the founder rather than the other way around.
What we take off your plate
The things platform teams tell us they cannot solve with a hire.
We support the founders
The agency should take work off the founder, not the other way around. Structured interviews, three concepts, consolidated feedback, and decisions made in the room rather than in a comment thread.
One team, end to end
Strategy, messaging, identity, website, and launch assets from the same two people. No stitching together a brand agency, a web shop, and a copywriter, and no story lost between them.
Before the marketing hire
We regularly work with founders who have no marketing team yet and may not have one before launch. That is the normal case for us, not the exception.
The same standard every time
Cybersecurity only, one project a month. Reliability across very different founding teams matters more than the occasional brilliant result.
What happens, in order
Ten to twelve weeks from the first interview to launch. This is the whole thing, so you can describe it accurately without us on the call.
Stage one
Stage one
Step 1
Stakeholder interviews
With the team, their customers, and where it helps, their investors and friendly CISOs. Everyone gets heard before the workshops, which makes the workshops faster and sharper.
Stage two
Stage two
Step 2
Strategy workshops
Batched up front with the people who know the customer, market, and product. Target market and ICP, then painkillers and gain creators, then differentiators and brand personality.
Stage three
Stage three
Step 3
Brand stories
Three different brand stories built from the workshop outputs, each one taking a different position on what makes the company different.
Stage four
Stage four
Step 4
Brand concepts
Mood boards for three routes, showing how each story looks, feels, and carries the messaging. We find out what resonates before anything gets built.
Stage five
Stage five
Step 5
Brand refinement
One route forward and the full identity: logo, typography, color, imagery, messaging territories. This is also where we run value proposition validation with real buyers.
Stage six
Stage six
Step 6
Website content
The strategy turned into pages using our Website Content Accelerator, written to open sales conversations with enterprise CISOs rather than push them to book a demo.
Stage seven
Stage seven
Step 7
Design and build
React on a bespoke Sanity CMS, deployed on Vercel. Technically SEO and GEO optimized, and thoroughly tested before launch.
Stage eight
Stage eight
Step 8
Assets, guidelines, and launch
Brand guidelines and individual assets, social branding, presentation templates, apparel, and a UI style guide. Then they launch, and they own all of it.
What the founder ends up with
Every deliverable is theirs to keep, extend, and run.
Validated value proposition
A clear, compelling value proposition that differentiates them, then tested with their target customers to see how understandable, desirable, and valuable it actually is.
Blue Ocean Brand
A brand story and identity built on what makes them different, connected to the customers they want, and designed to put them in a category of one.
Lead generating website
A site designed to convert, built on the Cult Products Framework. Deliver value, meet user needs, build trust, rather than pushing every visitor to book a demo.
Brand Launchpad
Guidelines and assets that make consistency easy for years: social branding, presentation and deck templates, email signatures and banners, apparel.
Product UI glow-up
Brand does not just live in marketing channels. The same system goes into the product UI, so every touchpoint feels aligned rather than adjacent.
Search supercharger
SEO and GEO setup and optimization, using current best practice for search and LLM discovery, driving organic traffic alongside paid.
Businesses launched
Since 2019, including Geordie, Twine, Aryon, Zest, and Aizome.
Innovation sandbox finalists
Twine and Geordie both reached the final. Geordie took the win.
Weeks, start to launch
The whole programme, from the first interview to a live site.
New project a month
We never run deliveries in parallel. Small is a choice.
Questions platform teams actually ask
If yours is not here, ask it on the call.
Start with one company
Most funds test us with a single portfolio company before opening the pipeline. That is the right way to do it. Tell us who is closest to a launch date.