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Specialist cyber funds refer Yaya across their portfolios. One team, end to end, ten to twelve weeks, and a process that manages the founder rather than the other way around.
The things platform teams tell us they cannot solve with a hire.
The agency should take work off the founder, not the other way around. Structured interviews, three concepts, consolidated feedback, and decisions made in the room rather than in a comment thread.
Strategy, messaging, identity, website, and launch assets from the same two people. No stitching together a brand agency, a web shop, and a copywriter, and no story lost between them.
We regularly work with founders who have no marketing team yet and may not have one before launch. That is the normal case for us, not the exception.
Cybersecurity only, one project a month. Reliability across very different founding teams matters more than the occasional brilliant result.
Ten to twelve weeks from the first interview to launch. This is the whole thing, so you can describe it accurately without us on the call.
Step 1
With the team, their customers, and where it helps, their investors and friendly CISOs. Everyone gets heard before the workshops, which makes the workshops faster and sharper.
Step 2
Batched up front with the people who know the customer, market, and product. Target market and ICP, then painkillers and gain creators, then differentiators and brand personality.
Step 3
Three different brand stories built from the workshop outputs, each one taking a different position on what makes the company different.
Step 4
Mood boards for three routes, showing how each story looks, feels, and carries the messaging. We find out what resonates before anything gets built.
Step 5
One route forward and the full identity: logo, typography, color, imagery, messaging territories. This is also where we run value proposition validation with real buyers.
Step 6
The strategy turned into pages using our Website Content Accelerator, written to open sales conversations with enterprise CISOs rather than push them to book a demo.
Step 7
React on a bespoke Sanity CMS, deployed on Vercel. Technically SEO and GEO optimized, and thoroughly tested before launch.
Step 8
Brand guidelines and individual assets, social branding, presentation templates, apparel, and a UI style guide. Then they launch, and they own all of it.
Every deliverable is theirs to keep, extend, and run.
A clear, compelling value proposition that differentiates them, then tested with their target customers to see how understandable, desirable, and valuable it actually is.
A brand story and identity built on what makes them different, connected to the customers they want, and designed to put them in a category of one.
A site designed to convert, built on the Cult Products Framework. Deliver value, meet user needs, build trust, rather than pushing every visitor to book a demo.
Guidelines and assets that make consistency easy for years: social branding, presentation and deck templates, email signatures and banners, apparel.
Brand does not just live in marketing channels. The same system goes into the product UI, so every touchpoint feels aligned rather than adjacent.
SEO and GEO setup and optimization, using current best practice for search and LLM discovery, driving organic traffic alongside paid.
If yours is not here, ask it on the call.
Most funds test us with a single portfolio company before opening the pipeline. That is the right way to do it. Tell us who is closest to a launch date.
Since 2019, including Geordie, Twine, Aryon, Zest, and Aizome.
Twine and Geordie both reached the final. Geordie took the win.
The whole programme, from the first interview to a live site.
We never run deliveries in parallel. Small is a choice.