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Brand and website work for Israeli cybersecurity startups. Positioning validated with the CISOs you are actually selling to.
Israeli teams routinely have the strongest technology in their category. But when every company in the sector claims identity, cloud, detection and AI in the same register, the buyer cannot tell you apart, and the only thing left to compare on is price.
Technical edge translated into a business case a US enterprise can sign off.
Almost 70% of the startups we scored at RSA lead with blue. Sameness is comfortable and it costs you the shortlist. We build the identity that gets remembered.
The site has to answer a technical buyer without you in the room, and be citable by the AI they ask first.
RSA, Black Hat, Cyber Week, and the September window when budgets move. Launch date is a strategic decision and we will argue about it with you.
Most of our clients are headquartered in Israel or the Bay Area. Our team is in London, which puts us in the useful middle: your morning with the engineers, your afternoon with the buyers.
Adam and Phill lead every project. The people you meet on the first call are the people who deliver it, not a salesperson who disappears afterwards. And we answer on WhatsApp.
We place a percentage of our fee against agreed outcomes. Stated plainly because it is a commercial structure, not a promotion.
One sector, one project at a time. We get to know your investors, whether that is Cyberstarts, YL Ventures, Team8 or Glilot, your conference calendar, and what a CISO does with your homepage in five seconds.
Adam or Phill reply, usually within a few hours.
Amazing!Withsomuchhumility,wisdom,experience,andprofessionalism,youdeliveredsomethingincredible,trulyonawholedifferentlevelfromanythingwe’veseenintheindustry!
Ariel Litmanovich
If yours is not here, ask it on the call.
We will tell you what a US buyer sees, what blends into the category, and what it would take to become the obvious choice. No deck required.