It replaces rank as the thing worth measuring when a buyer asks a model for a shortlist instead of reading a page of links. The question is no longer where you sit in a list of ten. It is whether you are one of the three to five names that come back at all.
How to measure it honestly#
Write down the prompts your buyers actually type, run them across the engines your buyers actually use, and record whether you are named and in what terms. Enterprise security buyers are often on Copilot because of the Microsoft footprint, and the engines do not cite the same sources as each other. A single-engine measurement is not a measurement.
We will run your prompts for you
Send us your site and the questions your buyers ask. We will tell you where you show up and where you do not.