It covers positioning, machine-readable site structure, structured data, and presence in the sources those engines cite. Classical SEO competes for a link on a results page. AEO competes to be the answer, where there is no list to scroll and no second page.
The part most people skip#
Most of what decides whether a model recommends you is positioning, not markup. A generic positioning for everyone gives a model nothing to match a question against. The clearer your story, the more often you are the right answer to a real question. Schema and llms.txt help a model read you; they cannot make you worth citing.
Be the answer to your buyers’ questions
Every site we build is fully optimised for SEO and AEO/GEO. To make sure your buyers can find you, book a meeting today.