How to rank in ChatGPT
To rank in ChatGPT means your brand is selected and cited as a source when a user asks a related question. Unlike search ranking, there is no visible ranking position; the model selects sources based on domain authority, relevance and topical association.
ChatGPT does not publish a ranking list or show a position like Google does. A user asks a question, the model synthesizes an answer, and your company either appears as a cited source or does not. This makes the ranking mechanism invisible, which makes it harder to debug but also harder for a competitor to game with tactics alone.
Ranking is determined by factors similar to search engine authority (backlinks, topical coverage, domain reputation) but weighted differently because ChatGPT is trained on different sources and has different incentives. A young company with strong authority signals in its specific domain can rank without years of search engine history.
What does ChatGPT know about you?
We test the questions your buyers ask ChatGPT and build you into the answers where you belong.