Positioning, identity, and voice for cybersecurity startups.
AI for security, security for AI is now the default pitch. Differentiation in the most crowded corner of the market lives one level down, in philosophy, refusal, and story.
Phill Keaney-Bolland
Cybersecurity founders want to stand out and fear standing out. Both instincts are right. There is a working test for where the line sits, and it involves your champion's CFO.
Phill Keaney-Bolland
Founders debate launch timing endlessly: before or after the raise, before or after the product feels ready. There is no perfect moment. There is a market calendar, and it should set your date.
Phill Keaney-Bolland
Showing 1–6 of 7 articles
Clients want to see the logo. The work that decides whether the logo lands happens before anyone opens a design tool.
Yaya put its own proposition up for public critique. Roland Gurney took it apart, and the phrase that came out of it has stuck: be marmite, not butter.
Showing 7–8 of 8 podcasts
