Website· 6 min read
Your team page is a security control
Buyers of early-stage security products know the product is immature. They get comfortable with the people instead. A missing team page is a hole in the buying journey.
Phill Keaney-Bolland
Resources
Website
Websites that build trust and start conversations with security buyers.
Articles
- Website· 6 min read
AI is your salesperson now
Buyers describe a use case to an LLM and get a shortlist of three to five names. How security startups earn a place on it, and why the answer runs through a website you own.
Phill Keaney-Bolland
- Website· 6 min read
Nobody wants to book your demo
Most security marketing aims at the small group ready to buy today. Our CISO research and awards data show what everyone else wants from your website instead of a meeting.
Phill Keaney-Bolland
