Website· 6 min read
The five-second homepage
Security buyers give your homepage about five seconds to work out what you do. Most cybersecurity hero lines fail that test. Here is what passes it.
Phill Keaney-Bolland
Resources
Website
Websites that build trust and start conversations with security buyers.
Articles
- Website· 6 min read
Your website reads like an academic paper
We ran readability analysis on 72 of the 77 startups at RSA's early-stage expo. The median site demands a postgraduate reading level. Their visitors skim like flies, not scholars.
Phill Keaney-Bolland
- Website· 3 min read
The best cybersecurity websites, scored
We scored all 77 startups at RSA on brand differentiation. These are the seven that scored highest, with the specific reason each one earned it.
Phill Keaney-Bolland
Showing 4–6 of 6 articles
